Case Study - Catalogue 2002

My brief was to design a catalogue that was elegant and professional whilst still remaining friendly and approachable. Normally software catalogues like this focus on images of people using a computer. So, to make this catalogue unique, I decided to focus on the users as people, whilst using screenshots to show the features of the programs.

The result, the most successful catalogue ever, resulting in increased sales and improved customer retention!

Profile....
Senior designer with over 7 years experience, currently in charge of a design team based within the marketing department. Responsible for setting up a mac-based studio and creating a professional brand image for CASCAiD through excellence in promotional materials, packaging and interface design. Great marketing skills - currently responsible for a through-the-line campaign in Surrey for a new Internet-based product - budget of £25,000 to spend on web, radio, and print based marketing strategy. Also responsible for team recruitment, marketing planning and implementation and Mac IT support.

Anyway, I don't want to spoil too much - have a look around the site and drop me a line if you like what you see!

If you're in a hurry, click here for the printer friendly CV. But I recommend you start by having a look at my portfolio!

Have fun!
Leo.